Handmade In Keswick at Craftfest

Thursday, 24 May 2012

What is CRAFTfest?

Is this event any different to a multitude of others?


The more observant among you will have noticed the small advert I have for CRAFTfest June 2012 as my header.

Its fairly obvious (I hope) that its an online craft fair, but it is different (that's me hoping again) in that each of the 150 or so stall holders is going to work really hard to promote the event and each other.



So is it actually going to be any different?  Well, time will tell. But I am certainly not going to be thinking that I should have done more, and I have a plan (I haven't yet really, but it is forming).


What is CRAFTfest supposed to achieve?

Some sales on my Folksy shop and my Etsy is the ultimate aim.  Greater exposure for Handmade In Keswick can only be a good thing, and some different contacts in my network may help me achieve that.


What's the plan of action?

Tricky one this, as this is my first CRAFTfest, I don't really know what to expect.  I've been put in the Purple Advertising Team (whatever that might mean) and I think I'm gonna be fairly flexible and try to work with whatever anyone else might do, but I do have a plan of sorts. 

Blogging

As well as trying to work out how to embed my stall link on to my blog, I'll be blogging every day from Saturday 9th of June to Saturday 16th of June, showcasing work from the Purple Team.  Each blog will be posted on my Handmade In Keswick Facebook Page; Tweeted; Pinned; and Stumbled, shared on the Creative Connections Ning, various forums and teams that I belonged to.  And I'm hoping other CRAFTfest stallholders will engage in the process, by commenting, sharing, and allowing me to share their own related blogs.

Pinterest

During the week, Purple Team stalls (and any others I fall over) will be posted to my CRAFTfest Pinboard, and also shared, repinned etc as mentioned before.  I'll be looking for other CRAFTfest Boards, commenting, repinning, sharing, tweeting etc, and I hope other stallholders 'll be doing the same.


Stumbleupon

Purple Team stalls will be Stumbled prior to the event starting, and I'll be investigating what else I can do to extend that, and asking other stallholders for ideas about it too.

Facebook

There'll be Liking, sharing, commenting and anything else I can think of from my Handmade In Keswick Facebook Page and my personal page, as well as posting on other stallholders pages, during and before the start of the event.

Twitter

I'll be tweeting Purple stallholder links along with #CRAFTfest all through the event, as well as retweeting and answering any I find.  I'm just setting up to Twuff some stuff to go out overnight during the event, in the hope of engaging our overseas cousins.

I'll also be Tweeting links to anyone famous/influential/pots of money I can think of during the event.  Haven't quite worked out who yet, but I'm hoping that other stallholders will have some ideas.


Locally

The usual posters, business cards, newsletters etc.  I off to a usually well attended local fair this Saturday, so I'm hoping to give out some info then.

Check out our progress through the Craftfest week starting here


Lets not forget the weather

Have I done enough?  Am I doing enough?  I hope so, cos I'm sitting inside, and its HOT out there.





13 comments:

Charlotte said...

Just come over from the Folksy forum! Good luck with Craftfest! I hope to do a craftfest event some time in the future! I'm from Blackpool but currently living in Galicia in Spain. Is it really going to be that hot? That's hotter than it is here!

lu said...

Hi Charlotte, Thanks for popping in. Yes, the word Siesta kept popping in my head yesterday. I'm also planning a blog about CRAFTfest after its all over, so keep reading to find out more.

PerfectPatchwork said...

Hi, your blog is brilliant, it's great to see someone else promoting, I think you're doing a fantastic job, wish we had more like you. The team leaders have a shared pinterest board that you may like to re-pin from
http://pinterest.com/minxtures/craftfest-june-9th-16th/

We are also having a twitter marathon prior to the event, which I am sure you will notice if you are retweeting

Flick (Lilac Team Leader)

say it says said...

I'm doing CraftFest too (I'm in the Teal group!). Your idea about blogging every day during the event is great. I'm envisioning a CraftFest version of Folksy Friday, but doing it every day. Hmm, you've got me thinking now!

ImagesByCW said...

Checked in from SEOteam. This CraftFest sounds like an interesting idea. I guess I will see your promo during that week and be sure to check in.

lu said...

Cheers Flick. I'll look out for the Pinterest and the Twitter.
Lu

lu said...

That's great. When you've thought, come back and let us know what you've doing so we can spread the word.

lu said...

That would be great CW. Thanks for your support.

lu said...

AND I've already realised that I need to consider
FOLKSY on Craftfest Pinboard,
an Etsy on Craftfest Pinboard,
and Etsy on Craftfest Treasury.

I need a lie down

Teresa Connolly said...

I have done the past three craftfests. Not doing this one as I have booked up to do craft fairs in the summer.
Good luck to you all!

lu said...

Thanks Teresa. Hope you do well this summer.

Gillian Davidson said...

Hi Lu

Great stuff - I'm with you all the way. I'm pinning, tweeting, Facebooking and blogging too. Best of luck!

Gillian x

lu said...

Here's a quick jump to http://foundinkeswick.blogspot.co.uk/2012/06/craftfest-summer-2012-results.html