Handmade In Keswick at Craftfest

Sunday, 22 July 2012

Using StumbleUpon to increase exposure

 Get yourself seen

As we prepare for the next Craftfest, 1 - 8 September 2012, there's been a lot of discussion on the site about various social networking sites, and how they will work for us all promoting each others businesses.

A few people have asked about Stumbleupon, and as I was in the middle of writing one long convoluted response, I realised I would never cover it all in one forum post.

I am, by no means an expert, but this is what I have found out, from either experience or research.

 What is Stumbleupon?

Stumbleupon is one of the many sort of bookmarking sites, sometimes called Stumbling or SU, and often denoted by a simple blue Thumbs Up symbol.


Pages, pictures and videos can be Liked by giving them the SU Thumbs Up.


People stumble across your Likes, which can include your shop, your stall, and each one of your products, as well as your favourites on other people shops and pages.
 

Search Engine Optimisation

SEO is a massive subject and the way Google, and other search engines find you, change all the time.  All I can say for sure is that one of my bangle pics made it to page 1 of Google not long after we had done Craftfest promotion work which included Stumbleupon.

Don't like Facebook or Twitter? 

If you're not keen on chatting with faceless stranger on the net,  then fear not, the interaction is simply that you are Liking something and others might Like it too.

What happens?

After joining up, you download the tool bar (sounds complicated for those of us who are technophobes at the best of times - but trust me, its easy)Then  and every time you see a page you like the look of you click the Thumbs Up button and it becomes one of your Likes.  You can Like your shop, your stall, each one of your products, as well as your favourites on other people shops/pages/videos etc etc).

Also on the toolbar is the Stumble button and thats how people stumble across your Likes - when you sign up, you specify a few interests, then when you're bored (it does happen to some people apparently), you click the Stumble button and it randomly takes you a page you might never have found otherwise.

You can also Thumbs Up those pages if you want, which helps the system show you things you're gonna like but also sort of increases the rating of the page you Liked, and so makes it more likely to be 'shown' to others.

 Expanding your network

People interested in the same things as you can be found by searching interests and tags, as well as comments on your favouritesThe search can be extended by looking at the network of the people you have found.

Disadvantages

The trick is to not just Like your own stuff - that could be classed as spamming - but to make sure you include a variety of Likes.

The other thing that some people are unsure about is whether this method of attracting visitors actually encourages them to stay and have a good look at your page.  All I can tell you is that my SU visitors have a 'bounce rate' of about 70% which isn't the best, but it is positive.

The only way you're going to know if SU will work for you is by trying it. 
  

Update

Since I wrote this blog, SU has added some new features.  Now I'm not up to speed with all of it really, but one thing I have noticed is that if you follow someone on SU who follows you, then that now opens up a method for sending/sharing your fave pages straight over to them.  This means a Page can gain a lot of SU Likes really quickly, which (presumably) means that SU is more likely 'show' it to people pressing that random Stumble button.


Did you like this post?
Please click here and give it a stumble like




4 comments:

twistedpixelstudio said...

Very well written! I use Stumble daily and have gotten great views especially for my photography!

ColaCreations said...

I have to confess I did try Stumbling a few months ago but never really got it. Will definitely give Stumbling another go!
Tania x

lu said...

Thanks Tania
We'll have a good old go at it for Craftfest and see what we think
Lu

lu said...

Thanks for your kind comment. Yes sometimes the views can jump up really high can't they

Lu